Fastweb wanted to create a new internet service based on the latest generation FWA+ (Fixed Wireless Access) infrastructure, providing the customer with a device to be placed on the roof or balcony of their home and to connect via radio to the antennas connected to the fiber optic network.
The team worked on a Visual identity that embodied a new perspective on the approach to technology. The stylistic features identified have been applied to the entire ecosystem and through a friendly tone of voice, we have also increased the readability and clarity of information and communications with particular emphasis on the services interface components.