The Fieramilano Smart District project focused on creating two mobile apps designed to enhance the experience of fair visitors, employees, buyers, and exhibitors.
These apps provide a personalized, smart-service ecosystem that supports the unique needs of different user types within the large-scale exhibition district.
From intuitive navigation tools to event-specific customization, the apps enable users to fully engage with each event while fostering networking and business opportunities.
The primary goal of the Fieramilano Smart District was to develop a flexible, scalable digital platform to streamline event participation and enhance engagement.
Each app provides tailored experiences for multiple user categories, including navigation, personalized content, and networking features, all designed to reduce barriers and create a seamless, accessible event experience across various exhibitions hosted by Fieramilano.
The project established a strong Agile workflow for collaboration across design, development, and stakeholders, resulting in a cohesive, user-friendly product.
Key outcomes included a detailed design system to ensure seamless future integration, a robust project documentation package for stakeholder review, and an adaptive platform that can customize branding, content, and features for each unique event.
The apps offer intuitive navigation with Bluetooth and GPS-based location services, interactive personal diaries, and business card exchange functionalities, supporting both user satisfaction and business productivity at each event.
